I'm going to hop right into this HOT topic. Many small business owners don't believe that packaging is one component that can make or break your business. I'm not sure why small business owners don't invest in "PRETTY PACKAGING" because it cost pennies on the dollar. PLUS, if it's done correctly; your customer is who pays for it, so why not add it?
I'm going to give you 10 reasons why you should invest in PRETTY PACKAGING and tell you the cons of not investing.
The very day I decided to write this blog, my daughter received this package in the mail.
Yep, it came packaged just like this. She spent $60 on the wig and submitted a return the exact same day it was delivered. Honestly I would have as well. The business owner, simply took her coins and printed out a label and dropped it off at the local shipping store. There was no care about her hard earned money or protecting the product. When you're creating custom tee shirts you literally have to sell 5 at $25 each to even profit $60.00 to afford to buy this hair...so they are really tripping.
My daughter said she will never order from them again and she's going to leave a bad review.
You don't want this happening to you. Word of mouth is your best friend. You have to allow your business to talk for itself; when you are not able to. Pretty Packaging is one way to do that. 
Here is an example of my packaging when I first launched my brand. Here's the breakdown of the cost:
- Poly Mailer: 15 cents
- Business Card: 12 cents
- Clear Bag: 9 cents
- Empowerment Card: 40 cents
TOTAL: 76 CENTS and I double this amount and add to the price of shipping or you can add double the amount to the cost of goods sold. You're only investing 76 cents to get a repeat, happy and a live marketer. You can afford PRETTY PACKAGING.
Over the years I have heard people say, oh I get my packaging from the Dollar Tree that's much cheaper.....Well, let's the do math! 2 envelopes cost $1.25 plus tax. That's 67 cents for just the shipping envelope. Even though you may have only needed one bag, you ended up paying more per bag.
We have to understand what's an expense in our business and what's an investment. To me, PRETTY PACKAGING is an investment. Below are 10 reasons why you need to invest in PRETTY PACKAGING. I've also included a FREEBIE for you to download that gives you a list of things you need to include in each package.
10 REASONS TO INVEST IN PRETTY PACKAGING
1. Builds Brand Loyalty
2. Puts emphasis on product features
3. Gives your customer an unforgetable experience
4. Adds value to your brand/product
5. Makes your customer feel good about their purchase (no buyer remorse)
6. Creates anticipation and excitment
7. Lasting impression
8. Builds repeat customer base
9. Upsell Opportunity
10. Inexpensive paid advertising
So I will ask you, can you afford PRETTY PACKAGING? Remember to click on this link to grab your freebie. Also don't forget to like us on facebook and follow us on IG.
If we shared some great nuggets or if you have any questions, please be sure to comment below.
